Executives, executives, executives, executives!
Sterling Camden
Despite the shift of image that Microsoft has managed with blogging, apparently they believe that Corporate still wants to hear corporate-speak. Following is an executive email from Steve Ballmer that I received today. These missives are supposed to communicate high-level concepts and directions — and short on details it is indeed. But does it really take 1881 words to say, “Hey, we’ve released Windows Vista along with 2007 versions of Office, Exchange Server, and SharePoint. Stick with us, we know what we’re doing and we’ll keep you moving forward”? Or did I miss something else among all the buzzwords? Calling Dave Greten!
During the last decade, technology has been the catalyst for incredible change. Ten years ago, the PC was just beginning to achieve broad acceptance. Today, the PC, the Internet, and mobile phones and mobile devices have all reached critical mass, creating fantastic opportunities for hundreds of millions of people and hundreds of thousands of companies around the globe.
In many ways, it was the launch of Windows 95 and Office 95 eleven years ago that signaled the start of this transformation. Together, these two products helped revolutionize the way people create and use information, opening the door to new forms of communication and collaboration that transcend the old limits of time and distance. The free flow of information, goods, and services that resulted has given rise to an era of unprecedented productivity and innovation that has had a profound impact on the global economy. As The Economist magazine recently noted, “the first decade of the 21st century could see the fastest growth in average world income in the whole of history.”
But while we like to think that the digital revolution has already happened, we’ve barely scratched the surface. We still rely too much on paper documents to share ideas and paper forms to conduct business. That’s about to change. During the next decade, the world’s information will be digitized. So will the world’s commerce, communications, and entertainment.
New versions of Windows and Office will play a central role in this ongoing transformation. Today, for the first time in 11 years, we are releasing our flagship products simultaneously. With the PC an everyday tool at work and at home for nearly a billion people around the globe, the joint launch of Windows Vista, the 2007 Microsoft Office system, and Microsoft Exchange Server 2007 will open the door to an era of even greater productivity and innovation. Because you are a subscriber to executive emails from Microsoft, I wanted to share my thoughts with you about why this wave of groundbreaking products will have a bigger impact than anything we’ve ever built before.
Transforming IT from an Expense into a Strategic Asset
Windows 95 and Office 95 were big, bold bets for Microsoft. The fruit of 20 years of innovation at Microsoft, they embodied our belief in the power of software to change the world. That’s a belief I hold more strongly than ever. In fact, I think the innovation we’ll see during the next decade-both on the desktop and as a result of the emergence of Internet-based software services-will transform the world of business more profoundly than the changes we’ve witnessed so far. Ten years from now, the barriers between organizations, systems, processes, and forms of communication will have given way to a seamless flow of information and ideas that will unlock personal creativity and productivity, and drive even greater opportunity and growth.
Windows Vista, the 2007 Office system, and Exchange Server 2007 include sweeping changes designed to eliminate these barriers. It starts with far-reaching changes to the user experience. From the new Windows Vista Aero interface to the new Ribbon in the 2007 Office system, these products offer dramatic improvements that enable users to focus on content and tasks rather than the interface itself, making it easier to find information and access useful features with fewer clicks.
Windows Vista, the 2007 Office system, and Exchange Server 2007 also deliver new capabilities that enhance security and performance; streamline the flow of information between people, systems, and processes; and transform the way people use information to drive informed, creative decision making.
The changes are dramatic. And with significant change comes more than a little risk. After all, these are some of the best-known and most-used products on the planet. Windows powers 845 million computers. Office is used by more than 450 million people. Any thoughtful businessperson would think twice before tinkering with the products that people use every day to manage their work and run their businesses.
So why are we making these changes? And why should you risk disrupting your business to take advantage of these new features and capabilities? Because business has changed and new tools are required. No one questions the competitive advantages that come when we can communicate and collaborate instantly with colleagues and customers around the world. No one doubts that businesses have benefited from access to nearly limitless information about customers, competitors, and markets.
At the same time, no one labors under the illusion that business is any easier as a result. In today’s global economy, where customers can find the best price without leaving their desks, competitive advantage can come and go in the blink of an eye. Meanwhile, dealing with the endless deluge of data, email, and information often threatens to overwhelm our ability to be productive and to make smart decisions. According to one leading industry analyst firm, we spend an average of 14.5 hours per week reading and answering email, while the time we spend looking for and analyzing information costs companies $28,000 per employee per year. And ongoing studies by the research firm Outsell show that the amount of time corporate information workers spend gathering information has almost doubled in the last five years.
Windows Vista, the 2007 Office system, and Exchange Server 2007 were designed specifically to address these issues. Our goal is two-fold. First, we want to continue to advance the revolution in workplace productivity and efficiency that we started 11 years ago by delivering tools and capabilities that complete the transformation of IT from an expense into a strategic asset. More importantly, we want to provide a platform that is a catalyst for continued expansion of growth and opportunity because it enables companies to get the greatest possible value from the knowledge and expertise that their employees possess.
A Foundation for the People-Ready Business
Behind all of the changes in these new releases is a single, powerful idea: that people are the driving force behind business success. Ultimately, a company thrives or fails based on the thousands of small and large decisions that employees make every day, on how well they can answer customers’ questions, on the insight they can gain, and the product breakthroughs they can deliver based on the information they have at hand. Windows Vista, the 2007 Office system, and Exchange Server 2007 were designed to create a people-ready business where employees are empowered to turn data into insight, ideas into action, and change into opportunity. They deliver a platform that enables employees to build profitable relationships with customers, spearhead new innovations, improve products and services, and drive the business forward.
To provide the capabilities that people need in today’s fast-changing world of work, we’ve focused on four specific areas:
Simplifying how people work together: The nature of how we work has changed dramatically since 1995. Today, people work in teams that cross divisional boundaries and span companies. Collaboration with colleagues and customers in different cities, even different continents, is the norm. The workforce is also increasingly mobile. From unified messaging enabled by Exchange Server 2007 to workflow and collaboration in Microsoft Office SharePoint Server 2007, the new products revolutionize the way people work in teams.
Finding information and improving business insight: Companies of all sizes struggle with the fundamental paradox of the 21st century: while we generate more and more information every minute of every day our ability to extract useable knowledge from that information grows more and more tenuous all the time. Deep integration of new search technologies and powerful, easy-to-use business intelligence tools will enable employees to find and use information more easily, streamlining the path from idea to execution.
Helping to protect and manage content: Governmental compliance mandates and the growing recognition that simplified business processes and improved information management enable employees to respond to changing business conditions with greater speed and accuracy make organizational transparency one of today’s critical business imperatives. Advanced content management and document retention tools combined with features to enhance data confidentiality make content authoring the starting point for automated business processes and regulatory compliance.
Increasing security and reducing IT costs: Secure by design and by default, the new versions of Windows, Office, and Exchange Server deliver breakthrough security features and they streamline deployment and management, helping reduce costs and enabling IT departments to focus on providing new capabilities that deliver strategic advantage.
Pioneering Innovation and an Unprecedented Partnership
In many ways, we have been working toward this moment since the day Bill Gates and Paul Allen founded Microsoft three decades ago. From Microsoft BASIC to Microsoft DOS, through the first versions of Office and Windows, and beyond, Microsoft has pioneered many of the technologies that made the digital information era and the knowledge economy a reality. Windows Vista, the 2007 Office system, and Exchange Server 2007 continue this tradition and I believe they include the best work we have ever done. The result is groundbreaking innovations in interface design, security, networking, communications, and much more.
These new products are also the result of an unprecedented partnership between Microsoft and our customers. We worked hand-in-hand with tens of thousands of customers who allowed us to watch them use Windows, Office, and Exchange in more than 1 billion work sessions to help us understand how they use these products and how new technologies can help them work more effectively. As we moved toward launch, our customers and partners downloaded more than 5 million beta versions of the three products. Their valuable suggestions and feedback helped us assess the quality of our work and the value of the new features and capabilities we’ve built in. No software products have ever been through a more thorough software design and testing process.
No software products have ever created such broad-ranging business opportunities for the computer industry, either. Across the globe, more than 500,000 partner companies, including consulting firms, independent software developers, and systems integrators are poised to help businesses deploy and run Windows Vista, the 2007 Office system, and Exchange Server 2007. Industry analysts expect that in 2007 alone, these products will generate more than $250 billion in revenue for our partners.
The launch of Windows Vista, the 2007 Office system, and Exchange Server 2007 kicks off the most important 12 months in Microsoft history. During the coming year, we’ll introduce new innovations such as unified communications including voice over Internet protocol (VoIP) and performance management utilizing cutting edge analytics and business intelligence that will enable businesses to achieve new levels of value from their information technology investments.
Over the course of the next decade, we expect that Windows Vista, the 2007 Office system, and Exchange Server 2007 will be used by well beyond 1 billion people. They will be used by CEOs to plan corporate strategy and by elementary school teachers to help children learn the skills they need to thrive in tomorrow’s knowledge economy. They’ll help researchers explore the far reaches of science and enable artists to explore the outer edges of creativity. Product planners at the world’s largest consumer enterprises will use them to understand market trends while craftspeople in remote villages will use them to reach out to customers in distant nations. The future of business computing begins today-we look forward to the new ideas, the new businesses, and the new innovations that will result.
Steve Ballmer
Posted in Get Real |
24 Comments » RSS 2.0 | Sphere it!




He’s starting to sound like a wingtiped warbler for IBM.
Big Blew.
Strangely enough, IBM seems to have recently freshened up their communications.
This is a perfect example of the kind of marketing pep-talk drek that has made pointy haired bosses who they are today.
I think we must remember that today’s hot shot maverick rebel entrepreneur is tomorrow’s bureaucratic ivory tower pundit, basing everything on what made them successful yesterday.
We will all end up repeating ourselves in an arrogant and detached mode, full of empty buzzwords and vaporware, if we don’t keep Continually Improving and being disgruntled with our own hype and opinions.
BTW, I watched the Web 2.0 Beyond the Buzz IBM video. It was okay, but almost dumbed down to non-existence, but that’s better than pushy buzzwording with purposefully vague proclamations, which enable anybody to interpret them any way they want.
The theory of Web 2.0 is dead and empty trite truisms that are how the original web was supposed to work. What matters, is not fancy speeches and crowd enthusiasm, but specific services that are fulfilling real user needs, like YouTube, Google Maps, and Firefox.
Oh yeah, and it’s funny to see the ancient infamous “foils” continue to be used in the post-Power Point animation presentation, which is very graphically symbolic in a cartoonish manner.
I am my own worst critic — as long as “worst” means “most effective”. There are others who are more critical of me, but anyone I’ve seen being more critical of me than I am did so by way of incoherent screaming, obscenities, wild-ass speculation about my ancestry and personal proclivities, and generally pointless denials that having the temerity to have an opinion of my own is allowable. Er, so the point is that anyone who is critical of me than I am is discountable on grounds of being unreasonable in the extreme.
So, yeah, no danger of becoming the “bureaucratic ivory tower pundit” any time soon. Then again, I haven’t really been thoroughly successful yet. Maybe success will turn me into a complete jackass like Ballmer and his ilk. I’ll let you guys know if I ever (legally?) make more than $200k in a year so you can keep an eye out for PHB traits surfacing in my personality.
You’re right Apotheon, it’s apotheosis that brings down the once best. Success can be the worst curse imaginable. With success comes frozen routines, self-impressed grandiosity, and tyrannical attitudes.
Self-loathing is one of our most precious survival tools, when it’s combined with burning desire to understand, anticipate, and benefit users.
Insightful, Vaspers — and a nice word play on apotheon’s handle. When lots of people tell you you are divine, it becomes hard not to believe them. Then you start looking for the formula of how you got there, not realizing that the combination of your past decisions and external circumstances can never ever occur again. Maybe if you can come to that realization, you can avoid ossification.
Can we think of anyone wildly successful who has managed to keep it real? Branson, maybe?
I think Graham is doing about 80% on “keeping it real”, which is pretty damned good for people who’ve met with major success, but not nearly as good as I hope I’d do. It’s better than Spolsky (with whom he inevitably ends up compared a lot of the tiem), though, who I think is doing about 40%.
It takes about 95%, in my own little world of wild-ass estimates, to match pre-wealth clarity for someone who wasn’t a wanker to begin with. Nobody leaps to mind at the moment as an example of someone who hit the big time and matched 95% afterward.
Oh I’d give Joel On Software Spolsky far better marks than that. I’d put him at upwards of 80%.
I saw a news report last night on NetFlix, and the CEO, bless his simple little non-usability heart, forgot to post a phone number for his business, since, as he mumbled on camera “they want customers to contact us by email”, which is not smart.
Let customers have a wide variety of ways to contact you, don’t force users to conform to what you like best.
[...] Hugh plans to keep his wings intact. Ties in with this discussion. [...]
Anyone who doesn’t want to talk to their customers doesn’t really want the business, IMHO.
Of course, arrogance makes us assume that “if we build it, they will come”, they will come and buy buy buy and we don’t really need to talk to customers or have a blog or interact with anybody.
The CEO of NetFlix fixed the problem and put the phone number on the web site. I do admire NetFlix, for the fact the employees and executives go to Blockbuster and subscribe to other, competitive movie delivery services.
Probably to monitor what the competitors are doing, an old marketing trick I learned in my early career days, but also because they all just LOVE movies so much. Each conference room is named after famous actors, like the Marlon Brando Room, and the bathrooms are marked “Boris” and “Natasha”.
I admire that passion and unparanoid zeal.
The number of times Joel has been accused of jumping the shark, the frequency with which he pushes some “common knowledge” bit of “wisdom” based on his memory of his Microsoft days while his own company does the opposite right under his nose, and the inexplicable tenacity with which he clings to technological “innovations” based on Visual Basic and similar warts on the face of intellectual technology that provided him with accidental success all conspire to give me a considerably less rosy impression of his clarity than 80%.
Yes Vaspers, instead of “build it and they come”, I lean towards the trite and true “do what you love, and the money will follow”.
apotheon, I think it depends on what we’re measuring here. I believe that Joel believes in what he does, and I don’t think he holds anything back or covers it with doublespeak. I think sometimes he’s been technologically confused, but then who am I to say? He might just prove us wrong and we’ll all be writing Wasabi (perish the thought).
I’m basically measuring the same thing that’s measured when someone asks the President of the United States if he knows how much it costs to buy a gallon of milk at the grocery store.
i.e., how clued in they are to the community they serve?
Pretty much — that, and the realities with which that community deals on a daily basis. It’s expected that, as a supposed expert in the field, he knows not only what we deal with, but things about what we deal with that we ourselves may not know. Unfortunately, he seems to have problems with things equivalent to the cost of a gallon of milk.
“he seems to have problems with” [insert anything relevant to the nation here]
I was talking about Joel, and the comparison of instances where he seems off-target with the notion of failing to correctly guess the price of a gallon of milk, but yeah, I think your statement is pretty well on the mark as refers to Bush.
Hi Dave Greten i have read this site,having a great stuff about business change.It will use full for the people in a great way.
regarding myself i am an catalyst dealing with
business change
,this will also help full for the people.if any information regarding this visit my site
http://www.mycreativeatalyst.com.
sreedharp, I’m not Dave Greten — I was asking him to take a hack at Balmer’s email above.